ClusterPlus is a geo-demographic lifestyle segmentation where suburbs with similar profiles are grouped into homogeneous clusters. It is an essential component of any micro-marketing model, as it enables meaningful targeting of prospects in very small and specific areas. By examining the ClusterPlus distribution of a customer base, one can obtain remarkable insight into product usage, consumer behavior and media preference.
Insights* Demographics are based on Statistics South Africa Census 2011 data. Demographic data is a treasured tool when profiling areas, locating target markets, determining market potential and extracting household and population counts for direct mailings.
Insights* Segmentation has been created to cater for a variety of different types of segmentation requirements. A customer segment is defined as “a group of customers with shared needs” and thus not every product or business requires the same segmentation grouping. Insights* Segmentation has been designed to provide a range of segmentation tools: Generations, LSM, Attitudes, Cluster, Lifestyle and Lifestage Groups.
Insights* Retail has been designed to provide product usage information in all sectors of Retail as well as Points of Interest (POI) relative to the Retail industry. The product contains information on personal and household product usage, cars as well as shopping.
Insights* Retail is a comprehensive dataset of Retail information that can be used in marketing and advertising
Insights* Leisure has been designed to provide information on types of activities people partake in as well at Points of Interest (POI) relative to these Activities, such as sports, gyms etc. In addition Insights* Leisure contains a Holiday module, which provides information on holidays and travel. Complementing this data is a layer of POI related to travel, this includes, resorts, hotels and bed and breakfasts.
Insights* Money has been designed to provide usage information on all types of Financials as well as Points of Interest (POI) relative to the Financial industry. The product contains information on Print, Radio, TV and Out-of-Home Financials. Insights* Money is a comprehensive dataset of Money usage information that can be used in marketing and advertising.