Knowledge Factory is a “marketing insights” company able to provide its clients with insights into its customers, channels and markets attained not only from its various leading market related datasets, but also with insights attained from the spatial and statistical analysis and interrogation of this market data, coupled with client specific data.
One of the cornerstones of Knowledge Factory’s approach to providing these marketing insights is through the use of Business Geographics. The rationale for this is simple. People (consumers) all live, work and transact somewhere and these various locations, either in isolation or together, are very often the lowest common denominator from which to gather an understanding of your current and potential customers and markets and which are the most profitable. Phrased slightly differently, a sound understanding of who and where your profitable customers and markets are will allow you to more effectively “fish where the fish are”.
Knowledge Factory is a 100% owned subsidiary of Primedia Limited and has been trading for in excess of 15 years.
