Knowledge Factory is a leading marketing insights company which helps its clients to understand their customers, channels and markets better in order to leverage and enhance business performance. In business, the bottom line is the top line. You know you can cut all the costs you want, but that the only way to generate the sustained, peak performance you need is to identify and exploit every revenue opportunity available. Our unique approach uses whatever combination of systems and processes are required to understand, anticipate and react to consumer behaviour in order to maximise top line revenue. While what we do is often complicated, our goal is simple and direct: to help your organisation sell more products and services, to more people, more effectively. A company is a source of revenue and we are here to boost revenues. Having provided insights to numerous companies in diverse industries since 1993, Knowledge Factory has developed comprehensive market and marketing datasets and has extensive experience in both the building of spatial and statistical models and data mining and insight delivery portals:
Customer segmentation Customer profiling Customer acquisition Customer attrition and churn Channel segmentation Channel optimisation Channel gap analysis Market definition
Market segmentation Market potential Location (trade area) analysis Demographic information Census statistics Computerised maps Property information Portal Solutions MIS and Reporting
